L1
Foundation
Your context, written down
What your firm does, who your clients are, how you write, and how work actually gets done: how a proposal gets made, how an invoice gets raised, what "done" means. Captured during the diagnostic workshop, so when you ask for a proposal it reads like your firm wrote it. New staff inherit this on day one instead of absorbing it over eighteen months.
WhyWithout it, every conversation starts by explaining who you are. That's why most firms' AI never gets past generic.